The other term you might have heard is ‘over the top’ or OTT, which refers to material that’s distributed directly to viewers over the internet. We now get our content when we want, not when a broadcaster/content owner decides to deliver it. The catch-all term for this new generation of entertainment is ‘video on demand’ (VOD). We can now watch programmes whenever we want, by streaming them ‘live’ or downloading them for time-shifted viewing later on. Grab internet clips almost as soon as the action has happened. Nor do we need to wait for our sporting highlights, with the ability to It has also changed the way we view content: the days of selecting a programmeįrom a handful of TV channels, then waiting a week for the next episode, have The ability to deliver content over both wired and wireless telecoms networks has opened the door for innovative online services like YouTube, Vimeo and Twitch, as well as Netflix, Hulu, Amazon Video, and many others. The arrival of the internet has had a profound impact on video and the way we engage with it. Looking for information to go? Download the Video on Demand Factsheet. Pricing Pro Customisable media management and distribution platform for sports organisations and media companies.Bring your team and your content together and collaborate on creative projects. Pricing Go Store, organise and share your digital media with ease.Imagen Pro Customisable media management and distribution platform for sports organisations and media companies.Imagen Go Store, organise and share your digital media with ease.Collaboration Tools Streamline creative projects with easy sharing, annotations and review & approval tools.Brand Asset Management Manage lifecycle and control distribution of your brand files and marketing assets.Content Monetisation Generate more revenue from your content using online licensing via credit packages.Archive and Access Long term preservation and controlled access for all types of media content.Content Distribution Professional media logistics for media companies and sports organisations.Digital Asset Management Smart tools to help you store, organise and activate video and rich media content.

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